Privacy Policy

1. Who I am

Mercer Shift Media is operated by Kurtis Mercer in Ontario, Canada. I'm responsible for how your personal information is handled.

For any privacy question or request, email me at kurtis@mercershiftmedia.com.

2. What I collect

If you contact me through the Let's Talk form, I collect the information you submit, such as your name, email address, website or social profile, details about your coaching service and audience, and your advertising readiness.

If I invite you to complete the separate Business & Messaging Assessment, I collect the information you submit there. This may include details about your offer and pricing, business and marketing examples, advertising activity, and optional comments from clients or prospects.

The forms may also include information about how you reached the site, such as campaign tags, the referring website, the page you visited and the time you submitted the form. Please don't include client names, sensitive personal information or confidential records.

3. Why I collect it

I use your information to review your inquiry, decide whether there may be a fit, invite qualified prospects to complete the assessment, respond to you and manage the inquiry and assessment process.

4. Who helps me handle it

Lead information is handled through services used to operate the forms and manage inquiries:

• Netlify hosts this website and receives form submissions.
• Google Apps Script processes lead information as part of the inquiry workflow.
• Google Sheets is used to manage lead information.
• Business Gmail is used for correspondence about inquiries and assessments.

These providers handle information under their own terms and privacy practices. Their systems may retain copies under their own practices.

5. Website analytics

I use Umami for website analytics. The website may send page-view and interaction information to Umami to help me understand how the site is used. I do not enter your form answers into analytics events.

Embedded videos: Some pages include YouTube videos. The video player does not load automatically. If you choose to play a video, your browser connects to YouTube, which may receive information about your visit and process data according to Google's privacy practices.

6. How long I intend to keep your information

For people who do not become clients, I intend to keep inquiry and assessment records for 12 months from the date of the initial inquiry. I plan to review these records monthly and remove records that have reached the end of that period from the systems I control.

This is my intended retention schedule; it is not an automated deletion process. Copies held by service providers, including backups, may be subject to their own retention practices.

If you become a paying client, relevant business records may be kept for a different period to meet legal requirements or other obligations relating to the client relationship.

7. Your choices

You can ask me to provide a copy of your personal information, correct it, delete it or stop using it where applicable. I aim to respond within 30 days. Email kurtis@mercershiftmedia.com. I may need to confirm it's you before I act on your request.

If you're not satisfied with my response, you can contact the Office of the Privacy Commissioner of Canada at priv.gc.ca.

8. How I protect your information

I use two-factor authentication on the accounts used to manage lead information. No method of sending or storing information is completely secure.

9. Changes to this policy

If I change how I handle personal information, I'll update this policy and its effective date.