.msm-process[data-astro-cid-3cz3e6u3]{background:radial-gradient(50% 40% at 95% 47%,#1c4a6f3b,#0000 85%),radial-gradient(50% 33% at 0 0,#f383001f,#0000 86%),#0e0d0c;padding-block:clamp(76px,9vw,124px) 74px}.msm-process__intro[data-astro-cid-3cz3e6u3]{max-width:850px;margin-bottom:clamp(56px,8vw,104px)}.msm-process__intro[data-astro-cid-3cz3e6u3] h2[data-astro-cid-3cz3e6u3]{max-width:none;margin-bottom:18px;font-size:clamp(44px,5.2vw,72px);line-height:1.05}.msm-process__intro[data-astro-cid-3cz3e6u3]>p[data-astro-cid-3cz3e6u3]:last-child{color:#f4f2eed1;max-width:65ch;margin:0;font-size:clamp(17px,2vw,20px)}.msm-process__steps[data-astro-cid-3cz3e6u3]{gap:clamp(75px,9vw,120px);margin:0;padding:0;list-style:none;display:grid}.msm-process__step[data-astro-cid-3cz3e6u3]{grid-template-columns:minmax(0,.88fr) minmax(0,1.12fr);align-items:center;gap:clamp(28px,5vw,80px);min-width:0;display:grid}.msm-process__step--campaigns[data-astro-cid-3cz3e6u3]{grid-template-columns:minmax(0,.75fr) minmax(0,1.25fr)}.msm-process__copy[data-astro-cid-3cz3e6u3]{min-width:0}.msm-process__number[data-astro-cid-3cz3e6u3]{color:var(--text-muted);letter-spacing:.08em;text-transform:uppercase;align-items:center;gap:14px;margin:0 0 24px;font-size:13px;font-weight:600;display:flex}.msm-process__number[data-astro-cid-3cz3e6u3] span[data-astro-cid-3cz3e6u3]{color:var(--gold);font-family:var(--mono);letter-spacing:-.04em;font-size:24px}.msm-process__copy[data-astro-cid-3cz3e6u3] h3[data-astro-cid-3cz3e6u3]{font-family:var(--serif);margin:0 0 22px;font-size:clamp(38px,4vw,58px);font-weight:400;line-height:1.08}.msm-process__copy[data-astro-cid-3cz3e6u3]>p[data-astro-cid-3cz3e6u3]:not(.msm-process__number){color:#f4f2eec7;margin:0 0 15px;font-size:17px;line-height:1.65}.msm-process__copy[data-astro-cid-3cz3e6u3]>.msm-process__lead[data-astro-cid-3cz3e6u3]{color:var(--text);font-size:20px;line-height:1.45}.msm-process__copy[data-astro-cid-3cz3e6u3]>.msm-process__bridge[data-astro-cid-3cz3e6u3]{border-left:2px solid var(--gold);margin-top:24px;padding-left:17px}.msm-process__jump[data-astro-cid-3cz3e6u3]{color:var(--gold);text-underline-offset:6px;margin-top:14px;font-weight:700;text-decoration-thickness:1px;display:inline-block}.msm-process__jump[data-astro-cid-3cz3e6u3] span[data-astro-cid-3cz3e6u3]{margin-left:6px}.msm-insight[data-astro-cid-3cz3e6u3]{background:linear-gradient(140deg,#211913,#111113 75%);border:1px solid #f3830038;border-radius:18px;padding:clamp(22px,3.5vw,40px);box-shadow:0 30px 75px #00000042}.msm-insight__kicker[data-astro-cid-3cz3e6u3],.msm-dashboard__eyebrow[data-astro-cid-3cz3e6u3],.msm-loop__eyebrow[data-astro-cid-3cz3e6u3]{color:var(--gold);font-family:var(--mono);letter-spacing:.08em;margin:0 0 22px;font-size:11px}.msm-insight__item[data-astro-cid-3cz3e6u3]{background:#ffffff0a;border:1px solid #f4f2ee26;border-radius:10px;padding:17px 20px}.msm-insight__label[data-astro-cid-3cz3e6u3]{color:#f4f2eea3;margin-bottom:6px;font-size:12px;display:block}.msm-insight__item[data-astro-cid-3cz3e6u3] p[data-astro-cid-3cz3e6u3]{color:var(--text);margin:0;font-size:17px;line-height:1.45}.msm-insight__item--human[data-astro-cid-3cz3e6u3]{background:#3cc6e613;border-color:#3cc6e666}.msm-insight__item--message[data-astro-cid-3cz3e6u3]{background:#f383001a;border-color:#f383008c}.msm-insight__item--message[data-astro-cid-3cz3e6u3] p[data-astro-cid-3cz3e6u3]{font-family:var(--serif);font-size:clamp(22px,2.5vw,30px)}.msm-insight__connector[data-astro-cid-3cz3e6u3]{color:#f4f2eeb3;padding:10px 0 10px 15px;font-size:12px}.msm-insight__connector[data-astro-cid-3cz3e6u3] span[data-astro-cid-3cz3e6u3]{color:var(--gold);margin-right:9px;font-weight:700}.msm-insight__footnote[data-astro-cid-3cz3e6u3],.msm-loop__footnote[data-astro-cid-3cz3e6u3]{color:#f4f2ee99;margin:16px 0 0;font-size:12px;line-height:1.5}.msm-dashboard[data-astro-cid-3cz3e6u3]{min-width:0;font-family:var(--sans);background:#111b27;border:1px solid #3cc6e638;border-radius:16px;overflow:hidden;box-shadow:0 32px 78px #00000057}.msm-dashboard__top[data-astro-cid-3cz3e6u3]{border-bottom:1px solid #f4f2ee1a;flex-wrap:wrap;justify-content:space-between;align-items:center;gap:10px;padding:22px 22px 18px;display:flex}.msm-dashboard__eyebrow[data-astro-cid-3cz3e6u3]{color:var(--cyan);margin-bottom:3px}.msm-dashboard__name[data-astro-cid-3cz3e6u3]{color:var(--text);margin:0;font-size:16px;font-weight:600}.msm-dashboard__demo[data-astro-cid-3cz3e6u3]{color:#f8bb77;font-family:var(--mono);white-space:nowrap;border:1px solid #f3830073;border-radius:5px;padding:5px 8px;font-size:10px}.msm-dashboard__metrics[data-astro-cid-3cz3e6u3]{grid-template-columns:repeat(4,minmax(0,1fr));gap:8px;padding:16px;display:grid}.msm-dashboard__metric[data-astro-cid-3cz3e6u3]{background:#ffffff09;border:1px solid #f4f2ee17;border-radius:7px;min-width:0;padding:12px 10px}.msm-dashboard__metric[data-astro-cid-3cz3e6u3] span[data-astro-cid-3cz3e6u3]{color:#f4f2eea8;font-size:11px;display:block}.msm-dashboard__metric[data-astro-cid-3cz3e6u3] strong[data-astro-cid-3cz3e6u3]{color:var(--text);font-family:var(--mono);letter-spacing:-.03em;margin-top:7px;font-size:clamp(15px,1.6vw,20px);font-weight:400;display:block}.msm-dashboard__table-wrap[data-astro-cid-3cz3e6u3]{min-width:0;padding:0 16px 8px}.msm-dashboard__table[data-astro-cid-3cz3e6u3]{border-collapse:collapse;width:100%;font-size:13px;line-height:1.4}.msm-dashboard__table[data-astro-cid-3cz3e6u3] th[data-astro-cid-3cz3e6u3],.msm-dashboard__table[data-astro-cid-3cz3e6u3] td[data-astro-cid-3cz3e6u3]{text-align:left;vertical-align:middle;border-bottom:1px solid #f4f2ee17;padding:11px 8px}.msm-dashboard__table[data-astro-cid-3cz3e6u3] thead[data-astro-cid-3cz3e6u3] th[data-astro-cid-3cz3e6u3]{color:#f4f2eea3;font-size:11px;font-weight:500}.msm-dashboard__table[data-astro-cid-3cz3e6u3] tbody[data-astro-cid-3cz3e6u3] th[data-astro-cid-3cz3e6u3]{align-items:center;gap:9px;font-weight:400;display:flex}.msm-dashboard__table[data-astro-cid-3cz3e6u3] tbody[data-astro-cid-3cz3e6u3] tr[data-astro-cid-3cz3e6u3]:last-child th[data-astro-cid-3cz3e6u3],.msm-dashboard__table[data-astro-cid-3cz3e6u3] tbody[data-astro-cid-3cz3e6u3] tr[data-astro-cid-3cz3e6u3]:last-child td[data-astro-cid-3cz3e6u3]{border-bottom:0}.msm-dashboard__thumb[data-astro-cid-3cz3e6u3]{color:#ffffffed;width:34px;height:40px;font-family:var(--serif);border-radius:3px;flex:0 0 34px;place-items:center;font-size:22px;display:grid}.msm-dashboard__thumb--pause[data-astro-cid-3cz3e6u3]{background:linear-gradient(145deg,#a3634a,#3d2926)}.msm-dashboard__thumb--promising[data-astro-cid-3cz3e6u3]{background:linear-gradient(145deg,#357992,#143149)}.msm-dashboard__thumb--testing[data-astro-cid-3cz3e6u3]{background:linear-gradient(145deg,#94734a,#36352c)}.msm-dashboard__creative[data-astro-cid-3cz3e6u3]{gap:3px;display:grid}.msm-dashboard__creative[data-astro-cid-3cz3e6u3] strong[data-astro-cid-3cz3e6u3]{color:var(--text);white-space:nowrap;font-size:12px;font-weight:700}.msm-dashboard__creative[data-astro-cid-3cz3e6u3] small[data-astro-cid-3cz3e6u3]{color:#f4f2eea6;font-size:11px;font-weight:400}.msm-dashboard__table[data-astro-cid-3cz3e6u3] tbody[data-astro-cid-3cz3e6u3] td[data-astro-cid-3cz3e6u3]{color:var(--text);font-family:var(--mono);font-size:12px}.msm-dashboard__decision[data-astro-cid-3cz3e6u3]{font-family:var(--sans);white-space:nowrap;border-radius:5px;padding:5px 7px;font-size:11px;font-weight:700;display:inline-block}.msm-dashboard__decision--pause[data-astro-cid-3cz3e6u3]{color:#ffb5a9;background:#ca534a33}.msm-dashboard__decision--promising[data-astro-cid-3cz3e6u3]{color:#b4f0d3;background:#1f906e36}.msm-dashboard__decision--testing[data-astro-cid-3cz3e6u3]{color:#f7d7a8;background:#bd894230}.msm-dashboard__note[data-astro-cid-3cz3e6u3]{color:#f4f2eeb8;margin:0;padding:12px 22px 20px;font-size:12px;line-height:1.55}.msm-loop[data-astro-cid-3cz3e6u3]{background:linear-gradient(150deg,#1a1919,#121216);border:1px solid #f4f2ee24;border-radius:16px;padding:clamp(24px,3.8vw,38px)}.msm-loop__eyebrow[data-astro-cid-3cz3e6u3]{margin-bottom:27px}.msm-loop__stages[data-astro-cid-3cz3e6u3]{justify-content:space-between;align-items:flex-start;gap:9px;display:flex}.msm-loop__stages[data-astro-cid-3cz3e6u3] div[data-astro-cid-3cz3e6u3]{gap:6px;min-width:0;display:grid}.msm-loop__stages[data-astro-cid-3cz3e6u3] div[data-astro-cid-3cz3e6u3]>span[data-astro-cid-3cz3e6u3]{color:var(--gold);font-family:var(--mono);font-size:13px}.msm-loop__stages[data-astro-cid-3cz3e6u3] strong[data-astro-cid-3cz3e6u3]{color:var(--text);font-family:var(--serif);font-size:clamp(24px,3.5vw,34px);font-weight:400;line-height:1.05}.msm-loop__stages[data-astro-cid-3cz3e6u3] small[data-astro-cid-3cz3e6u3]{color:#f4f2eead;font-size:12px;line-height:1.5}.msm-loop__arrow[data-astro-cid-3cz3e6u3]{color:var(--gold);margin-top:37px;font-size:22px}@media (width<=1050px){.msm-process__step[data-astro-cid-3cz3e6u3],.msm-process__step--campaigns[data-astro-cid-3cz3e6u3]{grid-template-columns:1fr;gap:26px}.msm-process__copy[data-astro-cid-3cz3e6u3]{max-width:700px}.msm-dashboard[data-astro-cid-3cz3e6u3]{max-width:900px}}@media (width<=700px){.msm-process[data-astro-cid-3cz3e6u3]{padding-top:76px;padding-bottom:32px}.msm-process__steps[data-astro-cid-3cz3e6u3]{gap:68px}.msm-process__intro[data-astro-cid-3cz3e6u3]{margin-bottom:58px}.msm-process__copy[data-astro-cid-3cz3e6u3]>p[data-astro-cid-3cz3e6u3]:not(.msm-process__number){font-size:16px}.msm-process__copy[data-astro-cid-3cz3e6u3]>.msm-process__lead[data-astro-cid-3cz3e6u3]{font-size:18px}.msm-insight[data-astro-cid-3cz3e6u3]{padding:20px}.msm-dashboard__top[data-astro-cid-3cz3e6u3]{padding:17px 15px}.msm-dashboard__metrics[data-astro-cid-3cz3e6u3]{grid-template-columns:repeat(2,minmax(0,1fr));padding:12px}.msm-dashboard__metric[data-astro-cid-3cz3e6u3] strong[data-astro-cid-3cz3e6u3]{font-size:19px}.msm-dashboard__table-wrap[data-astro-cid-3cz3e6u3]{padding:0 12px 8px}.msm-dashboard__table[data-astro-cid-3cz3e6u3] thead[data-astro-cid-3cz3e6u3]{display:none}.msm-dashboard__table[data-astro-cid-3cz3e6u3],.msm-dashboard__table[data-astro-cid-3cz3e6u3] tbody[data-astro-cid-3cz3e6u3],.msm-dashboard__table[data-astro-cid-3cz3e6u3] tbody[data-astro-cid-3cz3e6u3] tr[data-astro-cid-3cz3e6u3]{display:block}.msm-dashboard__table[data-astro-cid-3cz3e6u3] tbody[data-astro-cid-3cz3e6u3] tr[data-astro-cid-3cz3e6u3]{border:1px solid #f4f2ee1f;border-radius:8px;margin-bottom:10px;padding:8px 10px}.msm-dashboard__table[data-astro-cid-3cz3e6u3] tbody[data-astro-cid-3cz3e6u3] th[data-astro-cid-3cz3e6u3],.msm-dashboard__table[data-astro-cid-3cz3e6u3] tbody[data-astro-cid-3cz3e6u3] td[data-astro-cid-3cz3e6u3]{text-align:right;border:0;justify-content:space-between;align-items:center;gap:12px;padding:7px 0;display:flex}.msm-dashboard__table[data-astro-cid-3cz3e6u3] tbody[data-astro-cid-3cz3e6u3] th[data-astro-cid-3cz3e6u3]{text-align:left;border-bottom:1px solid #f4f2ee14;justify-content:flex-start;margin-bottom:5px;padding-bottom:10px}.msm-dashboard__table[data-astro-cid-3cz3e6u3] tbody[data-astro-cid-3cz3e6u3] td[data-astro-cid-3cz3e6u3]:before{content:attr(data-label);color:#f4f2eea6;font-family:var(--sans);font-size:12px}.msm-dashboard__note[data-astro-cid-3cz3e6u3]{padding:8px 16px 18px}.msm-loop__stages[data-astro-cid-3cz3e6u3]{flex-wrap:wrap;gap:10px}.msm-loop__stages[data-astro-cid-3cz3e6u3] strong[data-astro-cid-3cz3e6u3]{font-size:26px}.msm-loop__arrow[data-astro-cid-3cz3e6u3]{margin-top:30px;font-size:17px}}@media (width<=400px){.msm-loop__stages[data-astro-cid-3cz3e6u3]{grid-template-columns:1fr;display:grid}.msm-loop__arrow[data-astro-cid-3cz3e6u3]{margin:0;transform:rotate(90deg)}.msm-loop__stages[data-astro-cid-3cz3e6u3] div[data-astro-cid-3cz3e6u3]{gap:2px}}.journey-lead-visual[data-astro-cid-qqjeyezr]{background:#141210;border:1px solid #f4f2ee1f;border-radius:12px;margin:0 0 56px;overflow:hidden}.journey-lead-visual[data-astro-cid-qqjeyezr] picture{display:block}.journey-lead-visual[data-astro-cid-qqjeyezr] img{width:100%;height:auto;display:block}.journey-lead-visual[data-astro-cid-qqjeyezr] figcaption[data-astro-cid-qqjeyezr]{border-top:1px solid var(--line);color:#f4f2eedb;padding:16px 20px;font-size:15px;line-height:1.5}@media (width<=700px){.journey-lead-visual[data-astro-cid-qqjeyezr]{margin-bottom:44px}.journey-lead-visual[data-astro-cid-qqjeyezr] figcaption[data-astro-cid-qqjeyezr]{padding:14px 16px}}#hero-title[data-astro-cid-lcdefpme]{font-family:var(--display);text-transform:uppercase;letter-spacing:.005em;max-width:24ch;font-size:clamp(25px,5.3vw,76px);font-weight:400;line-height:.98}#hero-title[data-astro-cid-lcdefpme] .hero-title-lead[data-astro-cid-lcdefpme]{white-space:nowrap;color:var(--text);display:block}.hero-tagline[data-astro-cid-lcdefpme]{color:var(--gold);font-family:var(--mono);letter-spacing:.22em;text-transform:uppercase;margin:0 0 18px;font-size:13px}.hero-cta[data-astro-cid-lcdefpme]{margin-top:28px}.fit-list[data-astro-cid-lcdefpme]{gap:14px;max-width:72ch;margin:0 0 26px;padding:0;list-style:none;display:grid}.fit-list[data-astro-cid-lcdefpme] li[data-astro-cid-lcdefpme]{padding-left:26px;font-size:18px;line-height:1.55;position:relative}.fit-list[data-astro-cid-lcdefpme] li[data-astro-cid-lcdefpme]:before{content:"—";color:var(--gold);font-weight:700;position:absolute;left:0}.fit-closing[data-astro-cid-lcdefpme]{color:var(--text-muted);font-size:18px}.problem-copy[data-astro-cid-lcdefpme],.why-kurtis-copy[data-astro-cid-lcdefpme]{color:#f4f2eee0;font-size:19px;line-height:1.65}.problem-visual[data-astro-cid-lcdefpme]{background:#141210;border:1px solid #f4f2ee1f;border-radius:12px;margin:48px 0 0;overflow:hidden}.problem-visual[data-astro-cid-lcdefpme] picture[data-astro-cid-lcdefpme]{display:block}.problem-visual[data-astro-cid-lcdefpme] img[data-astro-cid-lcdefpme]{width:100%;height:auto;display:block}.sample-pair[data-astro-cid-lcdefpme]{grid-template-columns:1fr 1fr;gap:22px;margin-bottom:18px;display:grid}.sample-card[data-astro-cid-lcdefpme]{border:1px solid var(--line);background:#ffffff08;border-radius:14px;margin:0;padding:clamp(22px,3vw,34px)}.sample-card--after[data-astro-cid-lcdefpme]{background:#f3830012;border-color:#f3830080}.sample-card__label[data-astro-cid-lcdefpme]{color:var(--text-muted);margin-bottom:16px;font-size:14px}.sample-card__label[data-astro-cid-lcdefpme] span[data-astro-cid-lcdefpme]{color:var(--gold);font-family:var(--mono);letter-spacing:.08em;text-transform:uppercase;font-size:12px}.sample-card[data-astro-cid-lcdefpme] blockquote[data-astro-cid-lcdefpme]{font-family:var(--serif);margin:0;font-size:clamp(21px,2.4vw,28px);line-height:1.35}.sample-note[data-astro-cid-lcdefpme]{color:var(--text-muted);font-size:13px}@media (width<=760px){.sample-pair[data-astro-cid-lcdefpme]{grid-template-columns:1fr}}
